Cover - North American Senior Benefits Review

North American Senior Benefits Review

By David Duford - January 03, 2023 - 5 Mins Read

Are you interested in joining North American Senior Benefits to sell insurance?

Do you want a review on how NASB’s commissions work, and what it’s like selling final expense with the company?

If so, you’ve found the right article!

In today’s write-up, I am reviewing what it’s like to work with North American Senior Benefits.

My goal is to provide you a proper perspective on what to expect with a job at NASB.

Also, you’ll learn what the benefits are of working NASB, as well as important factors to consider before pulling the trigger.

I’ll conclude with my own thoughts as an independent agent and national agency owner.

Let’s begin!

NOTE: Are you an aspiring or new insurance agent looking for more insight on how the insurance sales industry works? Check out my free New Insurance Agent Resource Guide to help answer many of your questions (as well as ones you didn’t know you had!).

PS: Check out my insurance sales jobs reviews of other agencies for more information.


About NASB

North American Senior Benefits began in 2012 as a partnership between long-time insurance veterans Craig Harvey, Chad Milner, and Whit Furguson.

They are currently headquartered in Lawrenceville, Georgia.

Specializing in the senior market

NASB’s insurance focus is in the senior market.

More specifically, North American Senior Benefits targets prospects 50 and older who are interested in covering final expenses such as burial and cremation costs.

Much like in my own insurance agency, North American Senior Benefits is banking on demographic shift of aging Baby boomers happening over the next few decades to fuel its insurance sales results.

Here’s a few factors that make the senior market worth targeting:

    • 10,000+ seniors reach age 65 every day and will for the next several decades.

    • The senior population will double in size from 2020 to 2040.

    • Funeral expenses raise in price 250% more than the average inflation rate.

    • Seniors are retiring with much less money and resources than they expected or need to pay for required expenses.

All of these factors make the senior market a great focus for any insurance agent. NASB smartly targets this very well.

What Makes North American Senior Benefits Different?


Any time you have an interest in joining any insurance agency, always do your due diligence.

You must ensure the agency you’re thinking of joining is an appropriate match for your long-term career goals.

Below I will cover what NASB describes as its “unique selling points” to better understand why agents may choose North American Senior Benefits over other insurance IMOs.

Training Opportunities

NASB offers:

    • daily training opportunities,

    • 1-on-1 coaching for all agents,

    • an annual convention to attend, and,

    • online training resources to encourage your success.

Paid On Issue

North American Senior Benefits offers carriers that pay on policy issue.

If you’re new to insurance sales, this means you receive your advance commission within a few days after your policy is approved.

This means faster cash flow to cover your lead costs, and less stress waiting to get paid.

Brokerage Focus

NASB offers agents multiple insurance companies to partner with.

Multiple final expense carriers to choose from mean more client options for optimized coverage.

This is always a great thing selling final expense, or any type of insurance sales.

Lead Options

North American Senior Benefits offers several types of insurance leads, including:

    • fresh leads,

    • dental leads, and,

Diversity in lead options means agents have an easier time finding a lead program that fits their budget.

How To Quit North American Senior Benefits (NASB)

There are many reasons you may want to quit North American Senior Benefits, for example, you ran out of money to invest in leads, you ran out of prospects to sell to, or you simply found that the business of selling insurance wasn’t a good fit for you.

The good news is, quitting North American Senior Benefits is easy.

Here’s how to do it.

First, start by doing your due diligence and find another insurance agency to work for. We recommend you review our Free Agent Resource Guide here for tips on finding a quality insurance agency to join.

Once you find a new agency or carrier to join, you can go ahead and switch your affiliations.

You should keep in mind that as an insurance agent, you are licensed by the state and not by the company. No insurance agency can prevent you from stopping your affiliation with it and doing business with another organization.

You may need to cancel the affiliation with North American Senior Benefits. The termination usually needs to be filed within a 30 day window, however canceling affiliation is not always mandatory.

To become properly appointed with the new insurance carrier or agency, you simply complete contracting with the new insurance carrier.

Typically, the window for companies to process affiliations is very short, with most companies approving insurance agent carrier appointments within 1 to 2 weeks on average.

Bottom line, quitting North American Senior Benefits is no big deal. Simply find another organization that’s better suited to your insurance sales career goals, submit contracting through the new organization, and within the next few weeks, you’re good to go and can stop doing business with North American Senior Benefits.

Companies Like North American Senior Benefits (NASB)

Let’s take a look at some insurance agencies and companies similar to North American Senior Benefits in case you’re interested in doing a comparison.


Symmetry Financial Group is an insurance marketing organization based out of Swannanoa, North Carolina.

SFG specializes in several life insurance markets, primarily the mortgage protection insurance market. The company also offers final expense insurance, a type of whole life insurance designed to cover medical bills and funeral expenses after the policyholder’s passing.

Bankers Life

Bankers Life was established in 1879 in Chicago, Illinois. The company is a subsidiary of CNO Financial Group.

Bankers Life offers life insurance, long-term care, annuities, Medicare (Supplements, Advantage Plans, Part D prescription drug coverage), critical illness insurance, as well as vision and dental plans. It targets the senior market, typically people age 60 and older who are near retirement.

People Helping People (PHP)

People Helping People was established in 2009 in Northridge, California. The company serves the middle markets for insurance-based financial planning. It focuses on term insurance, index universal life insurance, and fixed indexed annuities.

American Income Life (AIL)

American Income Life, a wholly owned subsidiary of Globe Life Insurance, is a major provider of supplemental life insurance. The company was founded in 1951 and is headquartered in Waco, Texas.

American Income Life’s core markets are labor unions, credit unions, and associations for insurance solicitation. Its insurance products include life insurance and supplemental health.

New York Life

New York Life, established in 1845, is the largest mutual life insurance company in the country. It offers premium life insurance, long-term care insurance, retirement income insurance, and investment plans, including annuities, mutual funds, and ETF saving plans.


USHEALTH Advisors is a wholly-owned national sales and distribution subsidiary of USHEALTH Group, one of the largest employers of health insurance agents in the United States.

USHEALTH offers individual health coverage plans and a number of related supplementary products. It specializes in marketing innovative and affordable health coverage plans. The company is focused on providing healthcare solutions to individuals and families, as well as self-employed and small business owners.


Equis is a marketing organization for independent insurance agents and agency builders.

Its main product is mortgage protection life insurance, designed to reduce or eliminate the threat of foreclosure or eviction if the insured passes unexpectedly. The company also offers final expense, living benefits, and indexed universal life insurance products.

Freedom Equity Group

Freedom Equity Group, based in Arroyo Grande, California, is an independent marketing organization (IMO) that contracts with insurance companies to promote and distribute a range of life insurance products.

Freedom Equity Group focuses on selling life insurance and annuities. Its main product is indexed universal life insurance, a form of permanent coverage that provides a cash value in addition to life insurance.

My Thoughts On NASB

Now you have a basic understanding of who North American Senior Benefits is, I will provide my perspective on the pros and cons of working with NASB.

So you know, I have sold final expense since 2011. I started my national insurance agency focusing on final expense, Medicare, and annuities, in 2013.

Reason I’m mentioning this?

Not only do I have first-hand experience as an agent, I have talked with more than 2,000 agents who share with me their concerns and questions.

So I have a pretty good understanding of what factors are important to an agent starting an insurance sales career.

Now, let’s discuss oft-asked questions when an agent considers joining North American Senior Benefits.

Is NASB An MLM Or Pyramid Scheme?


To clear the air, NASB is a legitimate, law-abiding national insurance agency.

The company has many successful agency builders and agents. They offer great products to their clients.

However, some agents suggest recruiting new agents is just as if not more important than learning how to sell insurance.

This may or may not be your cup of tea.

Personally, I believe agents should focus on becoming good salespeople first, before recruiting and building an agency.

What I have seen with other insurance organizations that allow unskilled, new agents to recruit and train, is the quality of agent decreases, and attrition increases.


One of the things I recommend all agents to do is their due diligence prior to joining any insurance agency (including mine).

Agency owners have a tendency to put our best foot forward in our initial meetings with new agents.

Thus checking around to ensure what’s offered is fair is vital.

While high commission levels aren’t the only factor to consider when joining an insurance agency, they matter greatly and must be weighed against what other organizations offer.

From reports I’ve read from other agents like on The Insurance Forums, new agents with NASB may start as low as 50% to 70%.

Other agents claim starting commission is in the 80% range.

To advance higher, one must hit production quotas which may require you to recruit agents.

How Commissions Compare

Personally, I recruit new agents at average commission levels of 100% to 110%, moving them to 110% to 120% after writing 50 final expense cases.

Plus, there is room to move commission levels higher based on achievable production-only goals.

This means you don’t have to recruit to get better pay.

With that difference in commission levels, make sure you do your due diligence and decide if what you’re receiving in value (training, support) is worth the starting commission level you’re offered.


In conclusion of my review, North American Senior Benefits is a great organization for the right agent.

They work in a strong demographic, offer training and support to new agents, and give the ability to build an agency if they so desire.

Please feel free to leave a comment or question below. Constructive criticism is always welcomed =).

If you’re interested in learning more about joining my national agency selling final expense, Medicare Advantage, or annuities, follow this link to learn more.

Also, check out my best-selling insurance sales books and my Agent Success Stories, too.

Thanks for reading!

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