Aged Final Expense Leads – Worth The Investment?

Are you looking at purchasing aged final expense leads?

Do you want a “no BS” review of how they work, and whether or not they are a good purchase?

If so, you’ve found the right article!

Today, I discuss the pros and cons of working aged final expense leads.

Let’s begin!

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Pros Of Aged Final Expense Leads

The biggest reason why agents selling final expense insurance buy aged leads is due to a lack of money to buy direct mail leads, Facebook leads, or telemarketing leads.

When lead money is tight, aged final expense leads are worth considering.

First of all, most insurance agencies and many Facebook vendors offer their leads for resale. 

Larger agencies have an inventory of leads months to years old for agents to buy.

Sometimes these leads were never purchased and are unworked.

Pricing for aged leads varies.

In my national agency, we sell them between $1 to $15 a lead, depending on the age.

Drawbacks

Like everything in life, you get what you pay for.

Compared to fresh final expense leads, aged leads are a poorer quality lead.

Why?

With the passing of time, prospects change phone numbers, move houses, and buy insurance elsewhere.

Sweat Equity

This doesn’t mean there’s no opportunity. Quite the contrary.

It means you have to work them extra-hard to squeeze sales out of them.

Because of this, expect to:

  • Buy a high volume of aged leads to overcome the lower quality, and,
  • Door knock like a madman.

Keep your expectations in line with what you’re paying for. 

If you pay $100 for 50 aged leads and you sell 2 policies, then that’s a great 10:1 return on your investment.

Aged Final Expense Vendors

Here’s a quick list of aged final expense lead vendors:

  • AgedLeadStore.com: They sell aged internet-derived insurance leads, many of which are in the final expense age range.
  • Leadrilla: They resell Facebook final expense leads at a discount.
  • David Duford: We have access to aged direct mail final expense leads at an affordable price. This is for agents working in my organization only.

Interested in selling final expense with my national insurance agency? You can learn more about how it works here.

And make sure to check out my Agent Success Stories and best-selling insurance sales books.

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