Datalot Leads Review [Fair & Balanced]
last updated on July 21, 2021
Most likely you’re here because you’re considering using Datalot to provide you insurance leads to sell insurance to.
If so, you’ve found the right article.
Today, I review how Datalot leads work, so you can determine if they’re a good fit.
Let’s begin!
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About Datalot
Datalot is a lead provider for the insurance industry. It was founded in 2009 by communications software developer Josh Reznick with the purpose to simplify online lead generation.
Reznick created a product for insurance lead buyers that allows agencies to spend less time and money on marketing and focus on selling.
Datalot provides incoming calls for insurance agents. Its DialDrive platform automates the web-to-phone sales process and offers live leads on demand.
Datalot’s digital marketers start by sourcing prospects online. After they call customers and ask them qualifying questions, they can match them with insurance sales agents.
The company offers a full selection of insurance product lines, including auto insurance, home and renters insurance, health insurance, and Medicare.
Datalot leads
Datalot doesn’t offer traditional shared leads that are sold to multiple lead buyers. Their calls are exclusive and pre-qualified and don’t require a lot of time or effort from agents to make contact.
These are not cold leads, but people who are actively looking for insurance.
Agents receive warm leads using targeting criteria such as prospects at a specific geographical location, prospects who have been insured for a year with no lapses in coverage, or those who had no at-fault accidents in the last year.
Agents can adjust how many calls they want to receive and when they want to receive them.
Agents only have to pay for calls they receive. All calls are recorded and can be played back and used for sales training and campaign optimization.
The system is pay-as-you-go with no contracts.
Types of leads
Datalot offers the following types of leads:
- Auto insurance leads
- Home insurance leads
- Life insurance leads
- Health insurance leads
- Commercial leads
- Medicare leads
Lead Prices
Datalot call pricing varies based on product line and applied filters.
A call can typically cost anywhere from $20 with no filters to $60 or more with filters, where the consumer has to meet certain requirements to be able to get a quote.
If the consumer is out of the filter, Datalot will refund the agent.
Datalot reviews
Datalot has received mixed reviews.
On the one hand, their web platform is very intuitive and easy to use. Agents also appreciate having a dedicated account manager who can address any questions, review calls, and offer suggestions.
On the other hand, many find Datalot’s rates too high and the system of bidding for live leads too expensive.
What’s more, many of the complaints are about frequently receiving calls from consumers who are not within the pre-selected filters. In fact, some customers don’t seem to be looking for an insurance quote at all.
Many refund requests from Datalot are denied. Getting a refund seems to be difficult even after confirming through recorded calls that the consumer does not meet the filter criteria.
Agents are allowed to request a refund only if the call is ended in less than 2 minutes. If they miss a call, they are still charged the full price of the lead.
5 Comments
Ricky Gomez
I can assure you Datalot is violating the Telephone Consumer Protection Act. They use robocalls to generate a lead, then qualify it with a live screener and then pass off the lead to a "local" agent; in my call case a State Farm agent that quickly gave up the name of the Corporate approved State Farm vendor…which is how I know it is Datalot. Datalot is not using an opt-in or pre-qualified list to generate leads; they are using robocalls. It's only a matter of time before enough complaints to the FTC land them and their customers in trouble.
David Duford
Hi Ricky, thanks for the feedback.
Dylan Benke
I can assure you, DataLot’s method of acquiring leads is bogus just like their refund policy. They use misleading ads “$500k for $20/ mo” just to get the client on the phone. Not to mention, they are also targeting VETERANS! Which in my opinion is highly unethical and also very bad for NON Government agencies like insurance brokers. Don’t be fooled by the ease of use and contract less experience, you’ll lose a lot of $$$. Recent Datalot has also increased their “bidding” strategy where agents are paying upward of $120 per call! Imagine paying that for a single lead, who probably isn’t even qualified & is also expecting $500k for $20. Hope this message saves some of the agents out there considering signing up with these fools.
Keith Bidne
I am getting calls from a Leslie at Datalot and she "assures me" they are warm transfers for Home leads. Reading all the reviews, I am convinced they are no better than Quotewizard or HBW. I appreciate the hinest and sincere info on here. The lead cost with Datalot is $102 per home lead and on a $1,200 home policy I might make $140 commission, lol yeah it takes me a year to really make any money, plus hope the new customer stays with my agency. Very frustrating as most all the lead companies seem to be nothing more than money grubbing sharks, sad.
David Duford
Glad to help =)