Considering selling insurance with Aflac?
Perhaps you’re curious about how Aflac’s products work, what the opportunity to earn an income is like, and want perspective to see if working with Aflac is a good idea.
Either way, you’ve found the right article!
In today’s article, I go into detail what it’s like to work with Aflac as an insurance agent.
My goal is to help you better understand whether or not Aflac is the best career opportunity for you and your family.
So let’s begin =)
PS: Check out my insurance sales job review for more ideas on possible insurance agencies to join.
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Aflac has been one of the leading business insurance providers for 65 years.
Here is a description of products that you will be selling as well as a guide to how to succeed in the company.
Aflac is a leading provider in:
- critical illness, and,
- dental insurance packages,
…all designed to supplement existing health insurance with the areas that it doesn’t cover.
Life insurance policies through Aflac make a few guarantees.
The first is that Aflac doesn’t ask medical questions, so they don’t deny people coverage based on pre-existing conditions.
Their life insurance plans are portable so that customers can take them between jobs or keep them once they’re retired.
They can even be used to insure children and maintained throughout juvenile and adult life.
Vision and dental insurance
Aflac vision insurance provides annual eye exams and coverage for surgeries, eye-related disorders, and help with clients’ permanent visual impairments.
Not all health insurance plans include dental coverage, so Aflac includes this as a separate package for those who want to keep their teeth in good shape and not pay for it later.
When your clients have an accident or are taken to the emergency room, they may not be prepared to cover the exorbitant expenses.
Aflac policies are designed to pay cash directly to them (rather than to their treatment facility) to help them with their bills.
The Aflac Accident Indemnity Advantage pays out customers’ policies quickly so they can react to a surprise expense quickly.
Critical illness insurance
Emergencies due to pre-existing conditions like heart problems can cause unexpected but necessary emergency visits, which include the cost of transport, treatment, lodging, and food.
An Aflac Lump Sum Critical Illness policy pays clients directly to help them get back on their feet.
Aflac Cancer Protection Assurance helps with clients’ chemotherapy and even non-medical expenses like travel and housing.
Since cancer is a physical and financial blow to a person’s entire family, they can use the help that these plans provide, as distinct from more generic critical illness insurance.
Short-term disability insurance
Short-term disability insurance plans help clients cover the financial cost of an injury or illness that keeps them from working.
These plans do not inquire about medical history and are guaranteed to be renewable up to age 75. The Aflac Value Rider is a guaranteed payout to customers simply for keeping the policy.
Different states have unique training schools for their employees that will teach you about Aflac’s products and how to market the brand.
You will spend a lot of time looking for prospects door to door cold calling on business locations and discussing employee benefits with HR representatives.
Aflac is a large company, meaning they offer networking events and online marketing opportunities that will help you take advantage of the company’s client network.
In addition, you need to use your own research to expand your personal network, as discussed below.
To help agents get over the initial low profits of not having a client network, Aflac’s Advance System gives them opportunities to withdraw part of their commissions in cash up front.
Aflac also pays associate renewal commissions based on a contract agreement even when the agent hasn’t sold any new policies.
Unlike some carriers, Aflac’s commission rate for policy renewals doesn’t decrease over time. Aflac gives you their name to enhance your pitches but also offers you sales training to improve your technique.
They offer both product and sales education to help you grow and succeed in the company.
In addition to your 100% commission-based earnings, Aflac also offers stock bonuses of up to 3.5% of your annualized premium for your annual performance.
As with any large insurance carrier, as an Aflac agent, your commissions may change depending on your area and whether your sale was administered by a mentor.
In general, however, Accident insurance policy sales net the agent 34.5% for 1st-year policies. Cancer and Critical Care policies yield a commission rate of 40%.
For policy renewals, Accident policies pay out a commission of 6.1%.
Cancer and Critical Care policy renewals pay at 7%.
How to increase commissions
Aflac is a large and competitive company.
The biggest danger for you as a new agent is getting lost in the shuffle and blending in with all the other agents.
This is why forming personal relationships through cold calls and volunteer activities is so important to building a network of leads in Aflac’s competitive client network.
For example, the Chamber of Commerce’s volunteer opportunities are a great way to expand your network in a non-sales setting.
Cold calls to potential clients should not begin with a sales pitch necessarily: when you’re networking, you may want to prioritize appointments with benefits professionals rather than spamming sales calls.
Current and past agents recommend using your local library and Reference USA to augment your cold calls with valuable information. Companies that may not be part of your regular prospects may show up in your research.
Particularly, you may look for blue-collar workers with high amounts of investments or liquid capital that are looking for protection without knowing what they’re looking for.
Conducting research will set you apart by giving you essential knowledge of benefits brokers and labor laws.
To set yourself apart from other Aflac agents in your network, gain the knowledge to become a human resources rep first and an agent second.
Like many of the largest insurance carriers, Aflac’s company ladder is difficult to ascend without a plan.
You may find yourself struggling to maintain profits in the first year before you stabilize your network of prospects.
However, they are a respected carrier and are not a scam or pyramid scheme.
While Aflac is a fine insurance company that serves its clients very well, it isn’t necessarily the best option for all insurance agents.
Below, I detail a few concerns working as an agent with Aflac.
Lower Commission Than Many Organizations
As an Aflac insurance agent, expect much lower commission payouts than other insurance IMOs will pay you.
For example, there are a number of insurance agencies that will pay double, even triple, the commission on the same type of policies that Aflac allows agents to sell.
Remember, a smaller commission level means less profitability, and more difficulty making insurance an lucrative business.
One Product Solution
Another problem with Aflac…
You only sell Aflac.
Again, this doesn’t mean Aflac is a bad company. Not in the slightest.
What it does mean is that Aflac isn’t always the best choice for your clients.
So you may be in a position where Aflac’s premium rates are much higher than the competition’s.
This puts you at risk of getting replaced and losing business you worked hard to earn.
Seek a Second Opinion
Prior to joining Aflac or any other field marketing organization to sell insurance, it’s a wise choice to consider other options to fully weigh which option is best suited for your career goals.
If you’d like to take a look at another insurance sales option, take a look at how my agency operates here.