Cover - Hegemon Group International Review

Hegemon Group International Review

By David Duford - January 03, 2023 - 5 Mins Read

Disclaimer: We are not in any way affiliated with Hegemon Group International. In fact, we are a direct competitor of theirs. This article is our personal review of their agent sales career opportunity and our personal opinions of the company. If you are looking to contact Hegemon Group International directly, call them at 404-685-0208.

Perhaps you’re here today because you’d like to start a career selling insurance, but you have not decided which agency you should join. Or maybe you’re already considering Hegemon Group International and you want to have more details about the company before you make up your mind.

In either case, you’ve come to the right place!

Even if you haven’t yet been tested for your insurance license, keep on reading. Ahead, I tell you everything you need to know about working with Hegemon Group International in an honest and unbiased agent career review.

Ready to learn more? Let’s get started!

PS: If you want to know more about other insurance agencies, feel free to check out my insurance sales job reviews. They show you exactly what your options are, so that you can make an informed decision on which companies are best for your business goals and which you should stay away from.

NOTE: If you are an aspiring or new insurance agent looking for information about the insurance sales industry in general, make sure to read the new and updated version of my Free Insurance Agent Resource Guide.

Quick Navigation Guide

About Hegemon Group International

Hegemon Group International (HGI) is a limited liability marketing company that offers insurance, mortgage, real estate, investing, equities, retirement funds, and debt financing, among other insurance and financial products and services.

The company is based on a so-called Leadership Format System. This is a type of hierarchy that enables agents to create their own business through building teams.

HGI is headquartered in Alpharetta, Georgia. It is licensed in all 50 states and the District of Columbia, and also operates in Canada.

About Hubert Humphrey, CEO

Hegemon Group International was founded by its current chairman and CEO, Hubert Humphrey, in January 2012.

Humphrey has over 30 years of experience in the financial service industry and inspirational marketing business.

Together with his wife Norma, Humphrey began his career at A.L. Williams, where the couple served as Senior National Sales Directors. They developed a systematic approach to the business building called the Leadership Format System, which helped recruit over one million agents and generate millions of dollars in sales, and were subsequently named “A.L. Williams Most Valuable Leaders of the Decade” in 1987.

In 1991, Hubert and Norma left A.L. Williams and founded Alexander, Inc., which was later renamed World Marketing Alliance (WMA). Humphrey served as CEO for all of the company’s business operations, including the sale and distribution of variable life insurance, variable annuities, and mutual funds. Under his leadership, World Marketing Alliance became the leading marketer of variable universal life insurance and variable annuities in the United States.

In 2001, WMA was sold to a subsidiary of AEGON, which is now known as the World Financial Group. Following the sale of the company, Hubert and Nancy Humphrey founded the World Leadership Group (WLG). They continued to implement their leadership skills and the Leadership Format System and provide motivational guidance. They helped WLG become one of the fastest-growing mortgage and real estate companies in the country.

Products Sold And Market Focus

Hegemon Group International focuses on empowering common people and average families to become financially independent.

Insurance and annuity products with living benefits provided through Hegemon Financial Group include the following:

    • Indexed universal life insurance

    • Term life insurance

    • Guaranteed issue life insurance

    • Guaranteed universal life insurance

    • Final expense life insurance

    • Final expense life insurance

    • Indexed annuities, and

    • Fixed annuities.

In addition, Hegemon Group International offers financial products such as:

    • Land banking

    • Land leases

    • Alternative instruments

    • Merchant services

    • Online estate planning

    • Self-directed IRAs/401Ks

    • Identity theft protection, and

    • Debt elimination software.

The HGI insurance products are provided through Hegemon Insurance Solutions in California and Hegemon Financial Group in the rest of the country. HGI insurance products are also offered in Canada through Hegemon Group International of Canada in the provinces in which the company is licensed.

How Leads Work

Hegemon Group International doesn’t provide any details on lead generation and whether they offer a lead program for agents.

Most probably, as a new insurance agent, you will be expected to generate leads on your own. This means that you will need to find prospects either online through your own website, for example, by buying lead lists, or via networking and referrals. However, many of these options are expensive and time-consuming, and can often be hit or miss.

How Getting Paid Works

Hegemon Group International is based on the Leadership Format System developed by Humphrey, which consists of building an expansive distribution team through agent recruitment. This system allows agents, for example, to advance from Training Associate to Regional Marketing Director. To arrive at the Regional marketing Director level, you are required to have a minimum of 20 personally recruited affiliates.

Although HGI does not provide information about how agents are paid, in this type of hierarchy, affiliates primarily earn from purchases made by recruited affiliates. There is usually no salary and earning is 100% commission based. You can expect the commission levels to range anywhere from 40% to 80%. In addition, each time you recruit a new affiliate with HGI, you are paid $50.

You should keep in mind that there are certain costs involved in working with HGI. These are both upfront fees to get started and monthly fees. If you want to join Hegemon Group International, the affiliate membership will cost you $125 to begin with, plus an additional $29.95 per month. And if you’d like to start your own business, you will need to pay $199 for marketing and retail training, in addition to $30-$50 for a website, and optional extras such as office resources and decor.

Is It A Scam, MLM, Pyramid Scheme?


Working with Hegemon Group International is an income opportunity based on a multi-level marketing (MLM) scheme. This is a multitier system of marketing on several levels. Although you can make money through direct sales of products to customers, you will also be expected to recruit new agents or your downline distributors to join the company’s distribution chain. You will earn a portion of your distributors’ commissions.

The company is not BBB accredited and holds a B rating from BBB.

My Thoughts

Now you know a little bit more about how selling insurance with Hegemon Group International works. I would also like to offer you my personal views as an experienced insurance agency owner who has worked with thousands of agents over the years.

The advice below doesn’t only relate to Hegemon Group International and it may help you better understand some aspects of selling insurance in general.

The Importance of Leads

In this review, we’ve seen that Hegemon Group International most likely doesn’t offer any lead generation systems to their agents that would help them look for prospects.

Nevertheless, when you are starting as a new agent, it is really important that you’re able to use a pre-existing lead generation system that will make it easier for you to find prospects and allow you to focus on selling insurance.

No matter whether you’re a new or experienced agent, you will have to rely on leads to grow and sustain your business. It is crucial to be able to contact as many people as possible to increase your chances of success with your new business.

Many insurance agencies will offer you a proven lead system that will allow you to efficiently find new prospects even if you have no previous experience. For example, in my final expense agency, Duford Insurance Group, we have established marketing strategies that allow our agents to reach enough interested prospects who want to buy insurance. We focus on buying both direct mail leads, Facebook leads, and television-generated leads.

That’s why I would highly recommend that when looking for an insurance agency to work with, you ask the representative you meet during your interview whether they will help you pitch to prospects. If this is not the case, you should absolutely consider looking for another company.


I hope you enjoyed this article on Hegemon Group International and the additional information on lead generation programs.

If you’d like to know more about selling insurance in general, you’ll find answers to many common insurance sales and marketing-related questions in the latest version of my Free Insurance Agent Resource Guide.

To learn more about Duford Insurance Group, please check my FAQ page. 

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