Cover - AdvisorWorld Review: Good Or Bad Agency Opportunity?

AdvisorWorld Review: Good Or Bad Agency Opportunity?

By David Duford - January 03, 2023 - 5 Mins Read

Disclaimer: We are not in any way affiliated with AdvisorWorld. In fact, we are a direct competitor of theirs. This article is our personal review of their agent sales career opportunity and our personal opinions of the company. If you are looking to contact AdvisorWorld directly, call them at 800-461-4085.

If you’re considering a career selling insurance with AdvisorWorld, you’ve come to the right place!

Even if you haven’t been tested for your insurance license yet, you should keep on reading to find out more about AdvisorWorld.

In this article, I highlight the main points when it comes to selling with AdvisorWorld and offer a fair and unbiased review to help you decide whether this agency is a good fit for you.

Let’s get started!

PS: Check out my insurance sales jobs reviews of other agencies for further details.

NOTE: If you are an aspiring or new insurance agent and wish to know how the insurance sales industry works, check out the newest version of my Free Insurance Agent Resource Guide.

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About AdvisorWorld 

AdvisorWorld is a marketing company for financial advisors. It was established by Galen Weston, a financial advisor with RBC Insurance. In 1999, Weston founded his first lead generation company, ProfessionalReferrals, one of the largest financial lead generators in Canada. In 2007, the company moved into the US market and became AdvisorWorld.

Since its founding, AdvisorWorld has become a leader in the annuity lead-generation market. It has generated leads for thousands of clients across the country and employs more than 250 financial advisors.

Products Sold And Market Focus

AdvisorWorld agents are independent advisors with extensive knowledge of annuity products, an average of 15 years of experience, and memberships to accredited associations. They help customers understand and choose among hundreds of annuity products available on the market.

Annuities are used as an investment that can supplement the paycheck upon retirement in the form of guaranteed income payments. There are two main types of annuities: fixed and variable. Fixed annuities are guaranteed to pay the investor a fixed rate. Since they are not tied into any markets, they always provide the same annual return. The value of variable annuities, on the contrary, changes with the markets.

Other AdvisorWorld products and services include life insurance, long term care insurance, managed assets, securities, and reverse mortgages.

Customers can request free quotes for life insurance, annuities, financial planners, financial advisors, disability quotes, joint life insurance quotes, and 401k plans through the AdvisorWorld website. By submitting their email address, they also gain access to free resources that allow them to do their own research, such as videos, articles, and ebooks.

AdvisorWorld’s client base consists mainly of pre-retirees and retirees.

How Leads Work

AdvisorWorld serves as a marketing tool for advisors who want to generate leads for their business. According to the company’s website, they generate more annuity leads than any other online lead source.

The AdvisorWorld Lead Program screens prospects across the country who are specifically interested in annuities and retirement planning. Around 30% of inquiries are qualified to be contacted by an advisor. AdvisorWorld leads have a closing rate of approximately 15%, which means that every ten leads will bring one or two new clients.

As part of the Exclusive Annuity Referral Program, AdvisorWorld connects agents with a qualified referral who is expecting their call. Each lead is exclusive to the advisor.  When requesting information, leads are required to provide the investment amount, age, location, and contact information.

Additionally, advisors can purchase a guide with information on how to build their clientele for $499.

How Getting Paid Works

AdvisorWorld payments are commission-based. However, the company doesn’t give any further information on commissions or how getting paid works.

All AdvisorWorld agents have access to the Advisor World Front Office. This is a front-end, CRM system that helps build client relationships and increase sales. Advisors can keep detailed records of their clients through the Financial Security Profile.

These and other features, such as a calendar for scheduling, secure email, and a log for document and journal entries, are available through VirtGate Back Office. Advisor World Front Office is included in the price of VirtGate Back Office.

Is It A Scam, MLM, Pyramid Scheme?


If you are considering working for AdvisorWorld, you may rest reassured that the company is not a scam. It is North America’s premier online client referral source that generates qualified client prospects for top financial advisors.

AdvisorWorld is not an MLM or pyramid scheme organization, since there is no downline of distributors or a hierarchy of multiple levels of compensation.

My Thoughts

Now that you know more about how the AdvisorWorld insurance sales work, I’d like to offer my perspective. I have owned an insurance agency since 2013. As someone who regularly recruits agents and has worked with more than 2,000 agents nationally, I am aware that there are many important factors you should consider before joining any agency. Here is one of them.

Specialization Vs Generalization

As an insurance agent, you have a choice. Either you want to focus on one particular product line and become a master in your niche or you can have limited knowledge about many different products. This is the distinction between specialization and generalization in the insurance industry.

If you want to succeed in this business, you need to avoid the temptation of choosing multiple products. As in any other industry, there’s a far greater chance of succeeding if you specialize. Generalization can be too overwhelming and lead to failure.

At my agency Duford Insurance Group, we teach new agents to pick one single product that they will master within the next 6 to 12 months. After they prove their success and expertise in the field, they can gradually incorporate more products into their portfolio.


I hope that after reading this article you have a better idea of how AdvisorWorld, and the insurance business in general, works.

My Free Insurance Agent Resource will answer some other questions you might have about selling insurance.

You can find more information about Duford Insurance Group on my FAQ page.

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