As a final expense agent, you may wonder what the best source of generating more leads and growing your book of business is. Several insurance companies are implementing different marketing strategies nationwide. Direct mail is the tried-and-true method that is highly effective at continuously generating new exclusive final expense leads for agents. In this blog post, we’ll explore why final expense agents utilize direct mail leads and how they can benefit from this marketing strategy.
What Are Direct Mail Leads?
First, we should start by explaining what we mean by direct mail leads.
Direct mail leads are a type of lead generation where agents mail promotional materials, such as postcards, flyers, and brochures, directly to potential clients. These materials often include a call-to-action, such as a phone number, QR code, or website where the recipient can learn more about the offered product or service.
Lead Concepts has reliably delivered exclusive direct mail marketing assets for final expense agents nationwide for over 30 years.
Why Final Expense Agents Need Direct Mail Leads
Agents Can Send Messages to Targeted Audiences
One of the most significant benefits of utilizing direct mail leads is that it is a unique marketing tactic allowing an agent to target a particular audience. Unlike digital marketing, where you target a broad audience, direct mail lets you send your marketing materials directly to individuals. These recipients are most likely interested in learning about final expense as a product.
For example, suppose you specialize in final expense insurance for seniors. In this case, you can utilize a list of seniors in a particular geographic area or zip code and send them a mailer or postcard that briefly explains the benefits of final expense insurance. This targeted approach can be highly effective in generating new exclusive high-intent leads.
Furthermore, when agents work with exclusive direct mail leads, they choose to work with leads that are easier to convert than any other lead source. This is because prospects who receive and respond to mailers are fully vested in learning more about what a final expense plan offers.
Direct Mail Delivers a Consistent Response Rate
First, direct mail leads tend to provide more consistent response rates over other leads, depending on the type of mailer utilized. Agents nationwide can work in any area they desire, and with each additional final expense direct mail campaign, they can expect roughly the same number of leads to be generated.
Lead Concepts can attribute this consistent response rate to direct mail being a tangible marketing asset that recipients can hold in their hands. Direct mail is also less likely to be ignored or deleted than an email or a social media post.
Additionally, Lead Concepts only delivers exclusive leads. If you want to learn about the benefits of working with exclusive leads, call the experts at Lead Concepts today. 800.283.0187
Direct Mail Offers Personalized Communication
Direct mail allows agents to communicate with potential final expense clients in a personalized manner. You can use their name in the mailer and address their specific needs and concerns. This personal touch will help build trust and rapport with potential clients, increasing their likelihood of doing business with you.
Direct Mail is Cost-Effective
Direct mail is a cost-effective way to generate new exclusive final expense leads. While there are costs associated with printing and mailing marketing materials, the price per lead is often lower than other marketing and lead generation strategies.
Lead Concepts offers agents the ability to track the delivery of their mailers.
Bonus Tips for Working and Generating Effective Direct Mail Leads
Develop a Strong Mailing List
The success of your direct mail campaign depends on the quality of your mailing list.
Insurance professionals need to focus their marketing efforts on specific demographics and conduct thorough market research to target individuals likely to be interested in final expense plans. You can purchase mailing lists from companies specializing in direct mail leads or create your own list by collecting contact information from potential clients at seminars or through online forms.
Also, mailing lists are something that Lead Concepts has an abundance of experience with. Our mailing lists provide agents with the most reliable, up-to-date mailing data.
Use Attention-Grabbing Materials
Your promotional materials should be attention-grabbing and visually appealing. Use high-quality images and design elements that will catch the recipient’s eye. Additionally, ensure your messaging is clear and concise and that your call-to-action is prominent and easy to follow.
Additionally, The graphic design team at Lead Concepts is outstanding. They each possess a wealth of skills and capabilities that are second to none. Whether it’s creating eye-catching designs for postcards, brochures, or other marketing mail, this team is always up to the task.
Also, they are experts in typography, color theory, and composition, ensuring that every piece they produce is visually striking and highly effective at driving response rates.
To continue they are also highly skilled in using the latest design software and technology. This allows our artists to bring their creative visions to life in stunning detail.
Our art team will bring your campaign to greater heights.
Follow Up with The Lead
After you’ve sent your direct mail materials and received your leads. Agents should instantly follow up with potential leads to introduce themselves. Also, take this time to answer any questions and encourage them to take action. This can be done via phone, text, or email.
Lastly, Direct mail leads are the ultimate resource for building a profitable book of final expense business. If you have not yet delivered a campaign, contact Lead Concepts.